Color Run
Color Run

By Laura Latzko


Most people know the importance of being active but working out can be a drag. The annual Color Run makes running and walking fun and colorful.

The superhero-themed Color Run Hero Tour will visit Rawhide Western Town and Event Center on Saturday, November 10.

Produced by Bigsley Event House, the 5K run has been held in over 35 different countries since its inception in 2011.  

Kylee Hutchinson, event director for Bigsley Event House, says the run lets participants take part in a noncompetitive 5K race.

“I think it’s a good experience to come and try you first race where there’s not a lot of pressure. There’s no time. It brings more of the fun element so that you forget that you’re running,” Hutchinson says.

By the end of the 5K run, known as the “Happiest 5K on the Planet,” runners and walkers are covered in powders of varying colors.

Each year, the colors change based on the themes and sponsors.

This year revolves around the inner superhero unleashed through fitness. Attendees are encouraged to sport superhero costumes or capes in the spirit of the run.  

Participants have dressed up as superheroes such as Wonder Woman and Superman for Color Run events in other cities.  

During this year’s Phoenix run, Nickelodeon characters SpongeBob Squarepants and the four turtle superheroes from Teenage Mutant Ninja Turtles will make special appearances and take pictures with fans.

In one of the color zones, participants will get sprayed with the four colors of the turtle characters. They also go through three other zones, where volunteers pour powder on them using ketchup-like bottles.

The powder is made of cornstarch and dye. In a fifth zone, runners will get covered in foam. Hutchinson says each run is slightly different, based on where it is held. Usually, the 5K events draw anywhere from 3,000 and 10,000 runners.  

New and returning participants take part in the fun run each year. Hutchinson says for many runners, being in the 5K has become an annual tradition, shared with friends and family members.  

“It’s not just about running. It’s about bringing out your friends and your family, doing something different than just running a normal race,” Hutchinson says.

Each adult participant will receive a medal, commemorative T-shirt, large headband and color packet. Some packages also come with specialty items such as capes, masks and tutus.

The event will start with a 30-minute warmup and end with an after party with DJed music and vendors.

A portion of the proceeds from the event will go to the Banner Health Foundation.


Color Run, Rawhide Western Town and Event Center, 5700 W. North Loop Road, Chandler,, 9 a.m. Saturday, November 10, $34.99 to $54.99 for adult participation kits, $29.99 for Sidekick Color Runner participation kit, $14.99 for Hero in Training kit for 5 and under, free for basic event entry for children 5 and under.

For more kid-friendly events, visit our attractions page.