Alternative Black Friday
Alternative Black Friday

By Shannon Haupert


Just hours after consuming turkey on Thanksgiving Day, shoppers line up at the most popular stores in the U.S. to get deals that appear to be one-of-a-kind.

Black Friday has become an epidemic, if you will, a time when shopping sanely goes out the window and in come tremendous sales on televisions and lines snaking endlessly through parking lots.

Downtown Phoenix does it differently by introducing an alternative that showcases local businesses and allows for ethical shopping on the most consumeristic day of the year.

On November 23 from noon to 7 p.m., dozens of vendors from Phoenix will be gathering to offer their furniture, holistic skin care products, clothing and home décor at the fifth annual Alternative Black Friday hosted by local boutique Phoenix General.

The event is located downtown at CityScape and is surrounded by delicious brunch spots, hotels, shops and the well-known CitySkate ice skating rink.

Alternative Black Friday aims to provide a unique Black Friday experience where shoppers can find one-of-a-kind gifts, or items for themselves, in a sustainable manner.

Sara Anderson, the Marketing Director of CityScape, explains that at this event, attendees leave knowing “there is creative energy here (in Phoenix), a feeling of ‘You can do anything.’”

Anderson also expresses that the event “showcases what is going on, on a big level.” The creativity in Phoenix is running rampant and Alternative Black Friday is the place to see all of the creatives, entrepreneurs and vintage vendors in one spot.

A few of these vendors include Luxie Vintage, Rare Scarf, Retro Ranch and Desert Dust Jewelry. Anderson explains there are “many genius business vendors killing it and this event gives them a destination point.”

Coming together is something Phoenix does well and this is showcased on a creative level at the market. The holiday season is celebrated in its true fashion rather than in a materialistic manner.

What makes this experience even more unique is the fact that anything purchased there truly is one-of-a-kind. As families and young adults stroll through fashion and décor, they are also introduced to live music, photo-worthy backdrops, festive drinks and an uplifting atmosphere.

Shoppers can expect to find ethical fashion on a whole new level as well as enjoy the holiday skate rink that has now been revamped with new artistic décor by Walter Productions.

Essentially, Alternative Black Friday is capturing the creativity Phoenix has to offer and putting it in one place. By visiting the event, attendees are engulfed in the culture of Phoenix and are sure to enjoy the authentic environment of Downtown. Last year, the event brought in nearly 4,000 people and is expected to do the same this year.


Alternative Black Friday Vintage Market, CityScape Phoenix, 1 E. Washington Street, Phoenix,, 602.772.3900, noon to 7 p.m., free admission. For more holiday shopping, visit our events page